How to Make Celebrity Branding Work its Magic?
How many times have you gushed watching a celebrity recommending a skincare product or, the latest gadget? Plenty of times and also felt the urge to try that product out yourself, you are not alone in fact, there have been countless people like you who react the same way whenever a celebrity appears on the screen or, on the pages of a sleek magazine or, newspaper and end up buying the product.
Celebrity Endorsements In India has been around for decades and it has been highly effective, even in this digital age when the internet has become an integral part of life, celebrity endorsement has become even more relevant.
So, for your business, if you have planned on using this strategy to your advantage, you need a couple of tricks to take full advantage of it.
Get the right celebrity for celebrity brand endorsement
When you decide to take this big step, make sure that you are getting the pairing right. For example, if your brand sells energy drinks you need to approach a sports celebrity who would be the perfect choice for the campaign and the campaign would be so organic. Likewise, for your skincare brand, your approach must be turned towards a popular actress or, model. So, be selective about it.
The credibility factor
Your job does not end by picking the right celebrity for the brand, instead you must be focusing on the image of the celebrity who is going to represent your brand. If he/she already has a positive image and a big fan following, someone people look up to then that particular name would be the ideal choice for your campaign. When a person who is respected and trusted sends out a message even as an endorsement, people listen.
They must be achievers
Before you draft your celebrity endorsement deals, one thing that you need to keep in mind is that the person should not just be a known face in the industry and media, he/she needs to be an achiever. Only when a celebrity who is well respected for his/her achievements in their specific domain come forward, people take them seriously and pay attention. Add to this, the communication skill, the better the communication skill of your celebrity the more are the chances of your campaign being a massive hit.
Support some cause
As a brand, you want to create a positive image, and what else would help you in achieving this than supporting a good cause? It is after all your social responsibility as well to reach out and lend your support. So, if you are associating with a charity or, some other organization to support some cause then rope in a celebrity to voice your message. It would generate respect for your brand name and people would naturally gravitate towards you.
Those were a couple of pointers for you to keep in mind, always approach a seasoned celebrity endorsement agency for your campaign.
