Celebrity Endorsement in Advertising: Amitabh Bachchan

It is hard to find a fan of Bollywood who is not a fan of or, even aware of the charisma that Amitabh Bachchan wields. He is more than a popular Bollywood star, he has become a legend in his own right and his Bollywod journey which was filled with harsh struggles is an inspiration for many. Today after having crossed many milestones he holds a reverential position and is one of the most sought-after celebrities in the nation in the field of celebrity endorsement deals.

Any brand would want him to represent their brand to tap into the hearts of its target audience, because when he speaks the audience still listens with rapt attention. His journey in this field of celebrity endorsement has been amazing and there is some really good lessons to be learnt from his journey so far.

Celebrity branding lessons: Amitabh Bachchan

If we carefully move down the career trajectory of this Bollywood legend in terms of his celebrity endorsement deals, then we could spot some significant trends that must be viewed as being great lessons for brands as well as future generation of celebrities looking for best deals for celebrities. So, let’s check out what these are-

• He is so versatile as a celebrity that you simply wonder in awe, how he is able to remain so charismatic through all these years. It is not just his charisma, but, also his flexibility, his ability to quickly adapt to the different moods of different campaigns makes him a popular choice for not just top brands like Pepsi, but, he is also a popular choice for many Government campaigns as well the most notable being the Polio vaccine campaign. He fits into every mold and every role as an endorser so effortlessly while being at his charismatic best that you just enjoy every moment he is there on the screen.
• Another big lesson that must be learned from his campaigns is the fact that how he remains relevant. It is obvious that the brands try to reach out to the younger generation always and they try to capture the newest trends. Now he is one celebrity who is going with the newest trend which is why he is the most popular name that comes to your mind whenever you sit down with the best celebrity management services in India, to discuss your campaign goals.
• One of the crucial lessons to be learned is that he exudes a positive vibe through his work. Be it films or, campaigns he has done. He is very careful regarding his choice of the projects he lends his name to. There is nothing controversial in terms of endorsements he has done, which is why he is so well respected.

Celebrity endorsement could be a tricky business, so, it is wise to get expert help and guidance in this matter before you make any approach.